Are you looking for the best E-commerce CMS platform that can help you gain an edge over your rivals by boosting your business go online? Then, this article is for you.
30-second summary:
Before deep-diving into the e-commerce CMS platform, if you still not believe the importance of content marketing. Here are some quick facts from the Content Marketing Institute that reveals the rise of content in eCommerce.
Approximately half of all marketers in the world plan to use content to reach their customers.
So, without a doubt, it is very clear that businesses are starting to make changes to increase their content marketing budgets.
Hence, reading this article, you will come to know,
1. What is a Content Management System?
CMS is broadly referred to as a content management system, which is a software that helps you create, edit, and publish content on your website page.
This system is an important component of your eCommerce store to keep the website content up-to-date and fresh to view for the consumers.
We all know the most widely used and powerful CMS on the market is, of course, WordPress. As of 2019, WordPress has 58% of the CMS market share and a huge 34% of the internet is powered by WordPress.
However, there are so many CMS out there with its own features and benefits. Those are ranging from free to enterprise-level to completely custom.
2. What is the advantage of having a separate Content Management System?
Generally, the websites that need CMS are ones that frequently refresh content.
When we talk about frequent content management, E-commerce sites which need it most.
This is because, if you’re running an eCommerce business, it’s vital to update homepage content to keep things fresh and product pages with new additions.
Furthermore, if your site has a blog, a CMS can be especially useful.
If you’re still uncertain, here’s a bit more information about the advantages of having a separate CMS, that can provide.
Frequently creating and editing content on a website should not be difficult. That’s why, CMS comes into the picture. A well-chosen CMS allows you to create and edit content with ease and without advanced technical skills.
If your current system doesn’t allow you to update content often and your team really needs to offer refreshing content for the audience, then using a CMS might be in order.
A problem that many e-commerce teams feel is: the marketing teams and content writers are not the same people as the developers.
Before the establishment of the easy-to-use CMSs, marketers and content creators has to consult developers to update every content on the website, which slows down progress.
This is particularly difficult as ecommerce marketers try to keep pace with consumer expectations and with competitors by offering frequent updates.
Hence, by using the content management system, marketers and other company stakeholders can easily update their website directly.
As I said earlier, content is the most important tool for promotional effort. Hence, having great and high-quality content on your site can promote your brand and products, at the same time it can educate consumers on the article’s topic.
This can even increase organic traffic to your site, as customers reach your site through Google and other search engines.
Therefore, having a CMS can help you better manage your content and make it easier for people to reach you organically.
The best content is generally produced with many editorial eyes and team oversight. So, having a CMS can help facilitate this collaboration of writers and editors.
Writers themselves can edit and manage a content piece within the system. So that it works well for the target audience and streamline review processes.
3. What you must check out in Your CMS?
I hope as you still keep reading this, you’ve considered the value of adding a CMS to your e-commerce site. Now, comes the job of choosing the right CMS from the many options available. What you must look at while choosing a CMS?
This one implies essentially if you’re integrating an ecommerce platform and a separate CMS to reach your ecommerce solution.
To protect yourself from headaches down the road, you’ll need to choose a CMS that will pair cleanly with your ecommerce platform.
Remember, that some Content Management Systems (CMS) promise you simple integration, but they don’t deliver.
So, find the right CMS that has good reviews and happy customers who are also using your platform.
There are some enterprise-level ecommerce CMSs that will be more complex and needs a little more work to get started.
Taking into account, your chosen CMS should not be difficult to get going and needs to be able to set up quickly and start creating value for your business.
Furthermore, you and your writers/editors should get benefited as they need to get in and out without running into any barriers to publishing.
There’s a big difference in prices for content management systems varying from free (like WordPress) to expensive.
So, that you won’t want to pay thousands of dollars a month unless your CMS is bringing in double the profit.
Therefore, do complete research to ensure you’re availing the right features you need to support your business, but not overpaying for them.
This is one that may or may not pertain to your business but it is worth considering. Are customization and personalization essential to your customers?
If so, then ensure you have a Content Management System (CMS) that can help you build personalized web pages for different user groups.
As we discussed above, one of the main advantages of a strong content marketing strategy is to draw in organic traffic.
Hence, to get it, it’s necessary to make it easy for search engines like Google, Yahoo, Bing to find your content. You can get it done if you have an SEO-friendly CMS.
4. 7 Best CMS Platforms for Ecommerce
Owned by Adobe, Magento is an open-source ecommerce platform and out there in self-hosted and cloud-hosted options.
Magento may be a sophisticated program that’s a viable option for larger businesses with developer resources.
Magento has evolved their product over the years and encouraged users to maneuver from their Magento 1 versions to the improved Magento 2.
This encouragement became more of a mandate when Magento announced they might not be supporting Magento 1 after June 2020.
All merchants currently operating stores on Magento 1 will get to re-platform to Magento 2 or another Magento alternative by that date or risk having an unsecured store that’s not PCI compliant.
Shopify may be a SaaS ecommerce platform that’s an option for building a visually attractive online store fairly very easily without any technical knowledge.
For this reason, it’s very today many new and small size businesses just getting online.
The platform has many easy-to-use templates and CMS features.
Another downside from this platform is that it does charge transaction fees for using payment providers outside of Shopify.
Prestashop is another open-source ecommerce solution for a CMS that’s a good fit for both small and medium online stores. Prestashop web development requires only fewer resources/servers than other options.
However, it can also limit scalability. due to this, it’s definitely more of fit small businesses just starting out.
OpenCart is an open-source and customizable platform with ready-to-use templates. It also offers thousands of extensions and modules.
However, to urge high performance from the platform and gain value from content, you’ll get to add additional plug-ins like SEO.
Wix is understood as an easy, drag-and-drop website builder. It’s not a fanatical ecommerce platform like BigCommerce or Shopify, but it does allow users to feature ecommerce functions to their website.
Small size business owners who only have a limited number of products, this might be a good choice to get off the bottom quickly.
NopCommerce is the best open-source eCommerce shopping cart solution. Moreover, nopCommerce is free, and it is the most popular ASP.NET eCommerce platform.
Thus, with nopCommerce, you can start and grow your online business.
Furthermore, you can upload the unlimited number of products, manage several stores from one admin panel, and enhance the sales with built-in marketing tools.
WooCommerce is an open-source, flexible commerce solution built on WordPress and is best for entrepreneurs worldwide.
Currently, WooCommerce helps small and medium-sized businesses to build exactly the online store they want and sell online.
Hence, with nopCommerce, start creating a beautiful store where customers can find what they want with unlimited best features.
5. What is the benefit of Pairing Ecommerce with CMS Platforms?
Below are the number of benefits that you get, if you pair pairing an ecommerce platform with a separate CMS.
Conclusion:
So, if you’re an online store owner, looking for a Professional Custom ECommerce Development Services that Match All Your Business Needs. Then, you choose the experienced and reputed E-Commerce development service provider who delivers the right.
EWDC is such an experienced and professional custom ECommerce Development Service provider in Chennai, who helps you to get All Your eCommerce Solutions at One Place.
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