Recently, the eCommerce market is getting competitive steadily and gradually. In this case, choosing the right eCommerce platform is an essential resource and a critical task to achieve business goals. Therefore, in this article, you will look at the top ten reasons to choose the OpenCart platform for your eCommerce business among a vast number of available shopping carts.
This best eCommerce platform has a good modular structure, provides an outsized range of possibilities, and also features a convenient and intuitive interface and straightforward navigation. It allows retailers to manage their online store easily and independently, too.
We have gathered 10 of the various reasons why to settle on OpenCart for your online store. Let’s go!
OpenCart is free
The platform is free and in this manner, your only cost becomes buying a domain and hosting for your website.
Of course, there are paid modules or functionalities, but they’re optional and are strictly individual – use it if you would like to customize your shop during a particular manner or consistent with a selected need.
So, choosing OpenCart may be a free platform – and this is able to mean that anyone can download it and thus undergo its code. Therefore isn’t it easier to hack? The solution is not any. When a system is open-source, it’s even safer. OpenCart, for instance, has numerous followers and communities that contribute to its development. When there are problems, they’re detected much faster, and respectively, their solution is additionally rapid, more efficient, and free!
As a contrast, SAAS platforms are on a subscription basis, whereby one must pay a monthly fee These platforms also impose many restrictions on the shop itself and its development. In OpenCart there are no limits – in categories, products, customers, development, and lots of others.
Easy for development
Anyone who has experience with PHP and knows the MVC structure well can very quickly get conversant in the matter, and respectively, start making extensions and modify topics. But albeit you’re not so conversant in all this, this platform is made as an extremely pleasant one and straightforward to figure with.
Hence, there’s enormous diversity and free and paid solutions which will prevent days, even months of labor.
Themes go an equivalent way. Many of us think that if they use an equivalent platform (and an open platform in general) their website can easily be copied by its design, appearance, and functionalities. But this is often not the case. OpenCart offers a good range of themes, through which you’ll customize your shop in several ways and make it look unique, different, and “yours.”
OpenCart and SEO
OpenCart is one of the simplest (maybe even the best) optimized eCommerce platforms. the items we’d like for an honest optimization, OpenCart provides.
From fields for meta titles and descriptions, alt tags, inserting metadata as schema.org, to modules that allow us to automatically manipulate all main pages, categories and products on our online store (eg, SEO Mega Pack) – most settings are even required – therein way we will fully protect ourselves from unpleasant results at Google.
We even have space for a customized URL for every product, category, information page, where we will put the so-called “Pretty URLs.”
Another vital thing about SEO is the loading speed of the web site. it’s actually important not just for good positioning in search engines, but also for your users. albeit you’ve got only interesting products, great promotions, innovative design, etc.
If each click around your site takes quite a couple of seconds to load (this goes especially for the opening of the house page), the customer will lose his patience and interest, and his desire to buy you’ll evaporate. Expect our new article which will show you ways to hurry your online store soon.
Analysis and statistics
With Opencart you’ll make various statistics that can assist you to analyze the success of your online store.
For instance, you’ll check which are the foremost viewed products on the web site or which are the foremost purchased one. You can check the number of orders by day, week, month, year; can fully analyze the behavior of your customers and visitors and their activity (including registrations orders, entering the web site, even which customers have ordered most from your website).
OpenCart gives us the power to extract data for the general behavior of our customers and our online presence.
On this basis, we will build new marketing strategies, corporate policies, and alter if needed our online behavior. For everything else, there’s Google Analytics.
Possibility for quite one store, language or currency
OpenCart allows us to possess quite one store with just one administrative panel. Often when our business is performing alright during a given territory, we would like to travel during a foreign market and expand our business there.
Rather than having to repeat the entire website with any change, functionality, extra or addition we’ve made, to complicate our work and “store” duties for days and sometimes weeks ahead, we will simply “add” it to the one we’ve now.
Technically, we create another shop with a special description, name, logo, and even we will add another theme.
Languages
After the installation, OpenCart comes in English by default, but we will always download any language we would like , install and add it – very easy and our shop is now multilingual.
Currencies
By completing just a couple of fields we will add any currency as a payment choice to our online store and thus give the chance to our clients to simply choose and alter the currency consistent with their location or preference.
Clients and client groups
One of the simplest features of the platform is the possibility of dividing our customers into groups. we will literally divide our clients into countless subdivisions.
For instance, we will create a separate group for our wholesale clients and respectively make them special offers and have a particular price displayed only to them.
We will add a special price for a group of products – for instance, the worth of a kit with 10 products are often discounted. We will create promotions for a few customer groups.
For instance, if you’ve got a gaggle of loyal customers, we will make it so only they will see a particular discount on some items in our assortment, or provide to them totally different (and often better ones) promotions.
If, for instance, we work with different distributors or are representatives of some brand, we will confirm that only registered customers see certain prices within the online store.
Affiliate
Affiliate marketing is that the way during which our customers or people not involved in our business become a neighborhood of it. in short – they “promote” our products and earn a commission for every sale that’s made because of them.
There is an enormous amount of resources on the subject. We recommend that you simply examine the history of Amazon, because additionally to obtaining new and useful information, you’ll become really inspired. Because of OpenCart, we will start an affiliate program with just a couple of clicks. The platform enables us to simply tune commissions and to approve affiliates. All that’s left is for them to start out working for us.
Extras like coupons, vouchers, promotions
With such a good range of functionalities, we will easily become not only professionals in our niche but also ones with knowledgeable and qualitative online stores.
Coupons – we will easily create a code with which we provide a certain discount on our prices. we will make it valid only for a particular amount of your time and provide it the minimum value at which to activate. And these are just a few of the settings that are available.
Vouchers – Many consumers hesitate once they shop especially when it involves buying gifts. does one love it (and is that the person you’re buying for getting to like it), are you able to find something better, is it appropriate? To save lots of these hassles to our customers, we will just give them the chance to shop for vouchers of a particular value. That way they’re going to not worry whether their gifts are going to be liked. Additionally, during this way, we will win not one but two new customers.
Reward Points – every client who purchases our product receives a variety of points that support its value. After he has collected a particular number of points he can purchase a replacement one free. This functionality seems to follow a quite obvious sequence but needs a reasonably complex logistics. OpenCart is one of the platforms that facilitates all its planning and execution.
Promotions – we will run a promotion for a few of our products and that we can roll in the hay oh, so easily. We just need to choose any extra settings that follow – what is going to be the products, what customer group will it’s, and therefore the length it’ll move.
We easily can optimize the method related to Christmas promotions, for instance. they will be prepared at any time of year that’s convenient for us, and when the time comes, to launch them only with a button.
Payments methods and methods of delivery
All methods of delivery and payment are made on a modular basis, which is a particularly practical solution, knowing that otherwise they can’t all be covered.
Thus, at any time we will find or purchase a method of delivery and/or payment, install it with just a couple of clicks, and minutes later, the web site features a working module.
Because of the great structure of the system, we created a delivery method with ECONT that automates the operation of the controller by over 50% and it is done by only 2 clicks.
With the installation we receive nearly 40 payment methods, the foremost commonly employed by us are literally the foremost popular ones at the instant – PayPal, cash, bank transfer – credit, and open-end credit.
The Admin panel is a very easy one to urge
EWDC is a reputed e-commerce development company. After completion of the project for us comes the amount of integration for our customers – they need to urgently want their new online store system and way of labor.
For all stores developed we’ve used the platform OpenCart and that we must say that it’s eliminated this problematic and time-consuming integration period of coaching our clients.
We now need just one meeting to elucidate them the way to use the platform, the functionalities that are included, and what they provide.
Therefore, our clients succeed to know better the logistics of managing their online store. Most aren’t only impressed by the convenience of handling, but also of all of the included features such as adaptive design, the power for the administrator to figure out from his tablet or phone.
It often happens that our customers learn on the fly during the project itself because they wish to familiarize themselves fully with the capabilities of the platform.
Bottom Line:
I hope after all the above discussion, you understand how beneficial it is to prefer the OpenCart platform for your e-commerce store development.
Further, with all the above amazing features, OpenCart deservingly emerges as one of the best choices for online store owners. Merchants can have their online stores built on this platform or have their existing ones migrated to Shopify easily.
So, if you are planning to start your eCommerce store or have an idea to start a new one, it is the right time to invest in Shopify Development Services in Chennai.
For more details, reach out to our reputed eCommerce development company in Chennai that has years of experience and resources to build an engaging & secure online selling store.
So, what are you waiting for? Share your requirements with us and get the perfect solution for the eCommerce business.
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