The novel Coronavirus (COVID-19) outbreak has resulted in Schools are closing, offices are urging their employees to work from home and many small shops depending on foot traffic are seeing their in-store sales take a hit.
Chief Minister K Palaniswami, the government of Tamil Nadu also issued orders for closure of cinema halls and malls where people gather in large numbers till March 31st, 2020 in the taluks in 16 districts bordering neighboring Kerala and Karnataka, where the number of COVID-19 cases is on the rise.
All this results in a slow down in business travel, tourism which has also been greatly impacted. According to the Singapore Tourism Board (STB), tourist arrivals are expected to drop by 25 to 30 percent this year due to the COVID-19 virus.
If you’ve noticed a drop in sponsors, you’re not alone. According to the NFIB Research Center, nearly one-quarter of small business owners and digital marketers say the coronavirus outbreak is negatively impacting them in the form of slower sales (42%), supply chain disruptions (39%) and sick employees (4%).
However, in our digital world, there are plenty of ways to stay connected to your customers through this pandemic and keep your business going through it to increase traffic.
Here are five tips to increase your E-Commerce Website traffic against COVID-19 and keep engaging with your audience and stay connected in the loop.
Tips to Increase E-Commerce Website Traffic against COVID-19
This is one of the digital marketing tips to follow in this novel coronavirus outbreak. Today the time spend online due to coronavirus is by the people is skyrocketing compared to normal days.
Furthermore, with so many teenagers and adults working from home, kids are attending classes at home and people today in this quarantine period trying to stay in the home as much as possible. So, everyone is glued to social media right now!
With this skyrocketing reach, engagement and time spent on social platforms, why an e-commerce business owner like you would choose now to pause your social media efforts? Put your brand in front of where your target audience is already scrolling.
The other tip to increase your e-commerce website traffic against coronavirus and your panic competitors is taking advantage of SEO. Given the nature of your business, is it general for users to Google search the product or service you provide? If so, SEO is a process that can help your website to appear on the top rankings on a search engine results page.
For those who are already familiar with SEOine o(Search engine optimization), you know that it really is a process that can take some time- unless your competitors pause their SEO efforts!
This is exactly what’s happening for many of our clients; their competitors are scaling back their SEO efforts out of panic, causing our clients to jump ahead in SEO rankings at a faster pace!
As an e-commerce business owner, are you ever really done learning about your audience? Do you think, whether you can get a better chance to build relationships with potential customers?
Whether you’re B2B or B2C, email marketing can be a great way to connect with your clients and customers.
For B2B businesses, take this time to nurture your existing leads via email newsletters! For B2C and eCommerce businesses, understand that consumers purchase from brands they trust.
Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to do just that.
When business gets slows or uncertainties arise accidentally like they are now, it’s a common reaction for business owners of any size to want to stop all advertising efforts and save their money. Why continue spending money if customers aren’t actively purchasing as much, right?
Wrong! First of all, it’s significant to note that not all prospects are tightening their wallets in this situation. Considering those who are ready to spend money now & continue life as normal, you just want to appear your business to be ready and in front of their eyeball!
Furthermore, customers who aren’t spending as much right now, they will later as soon as normalcy resumes, and who do you think they’ll purchase from?
A business they spent all of the COVID-19 learning about and familiarizing themselves with- not companies they didn’t see or hear about at all.
Therefore, advertising on Google and social media will keep your brand relevant and in front of your target audience eyeball so that when they are ready to purchase, they purchase from your e-commerce store and not from your competitors.
As I mentioned earlier, the usage of social media is increasing during this time. One way to increase traffic to your e-commerce website is by using relevant hashtags in social media.
Putting relevant Coronavirus hashtags with your content extends your reach while also portraying your brand in a credible light, as one that is current and up-to-date with the modern consumer.
Some good hashtags to get you started might include #StopTheSpread, which is in reference to stopping the spread of COVID-19. A more lighthearted hashtag is #JOMO which stands for the joy of missing out.
This is a playful replacement of the usual #FOMO which is fear of missing out; people are using #JOMO as a way to embrace canceling plans and staying indoors for the time being.
Another hashtag we’re seeing is #SocialDistancing which encourages people to take a break from socializing in-person with others as a means to stop the spread of COVID-19.
Likewise, you can also use the hashtag for your e-commerce website content. This will let the customers know you’re doing your part to end COVID-19 and that you’re still here to help them.
Consumers will appreciate your communication and your acknowledgment to the world outside of your industry.
Conclusion:
So, I hope you got some idea now to increase your e-commerce website traffic. Why are you waiting? Just start to implement it! We’re taking our own advice and so are our clients, and so far all we’re seeing is more results.
And we wish you also get more traffic to your e-commerce website and stay competitive without getting panic.
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